Thorns In France

Nine Thorns FC athletes competed in the 2019 World Cup in France.
To capture the energy of the World Cup and to showcase our club to a global audience,
we created a brand campaign that followed our athletes’ trip across the Atlantic. 

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Logo Design

Designed a logo to capture the energy of the World Cup and connect our club’s brand to the tournament.

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Supporter’s Scarf

We designed a scarf that made its way into stadiums in France and onto national tv.

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Digital App

Throughout the month-long tournament our editorial team created a stream of content that included a daily journal, a weekly podcast, four long-form videos and a ton of written features that could only be told from the Thorns perspective – and you could find it all in the Thorns in France app.

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Four World Cup Champions

Four Thorns athletes brought the World Cup trophy home to the United States. By adapting our campaign title we created new merch to celebrate the victory.

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Results

Thorns in France generated over half a million social engagements across Thorns FC’s channels, sold over 1,200 units of merch and four of our athletes brought home a golden trophy.

Credits:
Art Director: Alex Kocher
Designer: Kurt Rasos
Photography: Craig Mitchelldyer
Writing: Richard Farley
Videography: Matt Melander & Austin Webb