Soccer city usa
From the first day, when the Timbers arrived in 1975, Portland was Soccer City USA. As we relaunch the same stadium, adding an additional 4,000 seats to a completely renovated park, there is no doubt this stadium will remain the epicenter of Soccer City USA.
We created an out of home campaign in the lead up to the long anticipated home opener and released this video ahead of the opening match.
Video password: rctid
A Timber Ribbon Cutting
Like any grand opening there needs to be a proper ribbon cutting. So we pitched the idea to have the original mascot Timber Jim come out of retirement and slice off a commemorative log slab.
Art Director/Designer: Alex Kocher