Axe Traditions

Every five years, the Portland Timbers invite supporters to come to Providence Park to have an Axe Portrait taken.

In our third iteration of this tradition, the city came out in droves. Around 4,000 people waited in lines for up to six hours to have their portrait taken. These images were free to the public at RCTID.com and a select few were featured in several billboards around the city and banners hung at Providence Park.

 

 
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Out of Home

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This father daughter duo moved to Minnesota, but flew back to Portland to recreate the same portrait over the course of tens years.

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The Timbers family continues to grow.

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The future of Timbers’ support looks bright (and adorable).

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RCTID.com

We built a digital archive for fans to vote on their favorite photos for the billboard content, share their own RCTID story and download their Axe Portraits.

Credits:
Art Direction/Design: Alex Kocher, Jelly Helm
Photography: Alex Kocher, Jelly Helm, Chris Hornbecker, Craig Mitchelldyer, Freddy Joe, Sam Ortega