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fading star phenomenon

An on-field rivalry Goes cosmic

In 2017 The Timbers beat LA Galaxy 1-0 in what was a controversial match. The Galaxy’s social team didn’t take the loss well and created their own version of The Shooting Stars meme with Timbers players and the internet freaked out.

The next time the two teams met, we dropped a video about the LA Galaxy’s decline hence the “Fading Star Phenomenon.” And no jab would be complete without reminding them that their name is misleading. They aren’t actually located in LA, they are in Carson.



The Galaxy’s original tweet.

Our response

Press: 
USA Today, MLS Soccer, In Bed With Maradona, SB Nation

Credits: 
Art Director: Alex Kocher
Writer: Sean McGrath
Video Production: Juliet Zulu