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Fading Star Phenomenon

The Study of a dying (LA) galaxy

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An On-field rivalry goes social

In march of 2017, the LA Galaxy’s Jelle Van Damme was sent off after his second yellow for what appeared to be a reckless challenge. Viewers with the advantage of video replay knew that the referee got it wrong and the LA Galaxy’s social team made sure the world knew, creating their own version of the Shooting Stars meme where the Timbers players dove through the cosmos and beyond. 

Their meme struck a nerve with the Timbers club owner and he vowed revenge. Deliberately waiting until the next matchup between the two teams, the Timbers released a scientific parody documenting the LA Galaxy’s decline.

 


Press: 
USA Today, MLS Soccer, In Bed With Maradona, SB Nation

Credits: 
Director: Sean McGrath
Video Production / Editing: Juliet Zulu
Creative Direction: Alex Kocher