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#Alaska
Away Days

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The Timbers have sold-out Providence Park for over 125 games straight.

We wanted to encourage our fans to support the team wherever the club went. 

With our jersey sponsor, Alaska Airlines, we created a social competition where we flew a winner to each venue for the first five away games. 

We kicked off this contest by animating a supporter’s travel bag packing itself. 

city-specific Travel bags

We continued to support the campaign and the Away Days discount offered by Alaska Airlines by creating city-specific travel bag layouts for all 17 away matches. 

These compositions included an assortment of team product and allowed us to create some irreverent items intended for discovery.

Digital love / t-shirts made

We made a sarcastic techy t-shirt to make fun of the San Jose Earthquakes. It was given so much digital love that we turned the joke into a limited edition t-shirt for sale at the team store.

Poor San Jose always wanted to be a part of the party.

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Credits:

Designer: Kurt Rasos
Photography: Craig Mitchelldyer
Creative Direction: Alex Kocher